Showcasing Brand Identity:
Old Jamaica & Ting
When Old Jamaica and Ting sought to amplify their presence at the iconic Notting Hill Carnival, they turned to Jooka to encapsulate the vibrant essence of the event. Our mission was to produce compelling video content tailored for their social media platforms, capturing the spirit of the brands amidst the carnival's energy.
Vibes: Captured ☀️
Understanding the unique identities of both brands was crucial. Old Jamaica, known for its bold ginger beer, and Ting, celebrated for its refreshing grapefruit flavor, both have deep roots in Caribbean culture. Our team immersed themselves in the heart of the festivities, documenting the dynamic interactions between the brands and the carnival-goers. We ensured every moment resonated with the lively atmosphere that Old Jamaica and Ting embody.
We produced a series of short-form videos optimized for platforms like Instagram. These clips featured candid moments, dance sequences, and testimonials from attendees enjoying the beverages. The goal was to create shareable content that would extend the carnival's reach beyond the event itself.
Old Jamaica & Ting campaign at a glance
Clients: Old Jamaica and Ting
Sector: Drinks and consumer brands
Location: Notting Hill Carnival, London
Production: Event filming, candid interviews, dance sequences and short-form social edits
Audience and use: Carnival audiences and social media communities, including Instagram
The films capture the brands within the culture and atmosphere of the event, giving Old Jamaica and Ting energetic content designed for quick, shareable viewing. Explore Jooka’s corporate video production and full video production services.
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