Knees Home & Electrical have been serving customers in Wiltshire since 1879 – so this was their first TV campaign in 140 years!
The Adsmart campaign helped Knees compete with their national counterparts on a level playing field, targeting homeowners in various South West postcodes.
Jooka collaborated with Knees to develop the concept and script. We also managed the Clearcast (advertising regulation) process, produced the ad itself, and delivered it to Sky. We also produced additional video marketing collateral for an online campaign.