Over-produced and overly slick videos can sometimes leave an audience feeling talked at, rather than to. It can pay to focus less on script-writing and editing, and more on getting across something genuine that will have meaning to your audience.
We worked collaboratively with marketing agency We Are Compass to help Thames Water raise awareness about the damage wet wipes can do when they’re flushed down the toilet.
The result? We produced several videos for different platforms – one shorter version for social media and a longer video with more dialogue for YouTube. The videos help people quickly understand something that they perhaps didn’t previously know. Do you bin your wet wipes? Fight the fatberg!