Being a regional production partner for Sky Adsmart means we are able to produce commercials destined for TV sets both regionally and across the UK.
Sky AdSmart enables different adverts to be shown to households watching the same programme. This gives advertisers and brands the ability to tailor their campaigns to specific audiences and locations in an intelligent and trusted way.
What does the production process look like?
From concept development and scripting, ensuring the advert is compliant with the relevant advertising regulations (working with Clearcast), through to production and delivery to Sky – we’ll be with you every step of the way.
Below are two recent TV ad case studies, both produced by Jooka.
Knees Home & Electrical
Knees Home & Electrical have been serving customers in Wiltshire since 1879 – so this was their first TV campaign in 140 years!
The Adsmart campaign helped Knees compete with their national counterparts on a level playing field, targeting homeowners in various South West postcodes.
Jooka collaborated with Knees to develop the concept and script. We also managed the Clearcast (advertising regulation) process, produced the ad itself, and delivered it to Sky. We also produced additional video marketing collateral for an online campaign.
TC Group is an Accountancy Age ‘Top 60’ firm of chartered accountants and tax advisers with 11 offices in London, the Midlands and the South. They specialise in the provision of bespoke, high quality accountancy and taxation solutions.
We produced two adverts for them, which took advantage of AdSmart’s ability to target a very specific demograph within particular post codes. The adverts themselves are short and sweet – a 10 and 20 second simple animation – and are designed to give exposure to the brand is a clean and direct way.
Again, Jooka oversaw the entire production, from developing the concept through storyboards, managing the Clearcast process, and working with our music and voiceover partners to pull together the animation.
If you are considering using TV to promote your brand, you may be surprised to learn how affordable and cost effective can be.
For more information about Jooka’s TV commercial production services, get in touch with [email protected]. We have an office in Old Market, Bristol, as well as a studio at Glove Factory Studios near Bath, in Wiltshire.