When it comes to creating a successful commercial video, many businesses focus solely on the visuals. While it’s true that the look and feel of a video are important, it’s important not to overlook the role of sound design and music in creating a truly impactful final product.

At Jooka, we understand the importance of sound and music in corporate video production. In this blog post, we’ll explore how sound and music can make or break a corporate video, and provide tips for incorporating sound and music into your own video production process.

Why Sound Design and Music Matter in Commercial Videos

Sound design refers to the process of creating and integrating sound effects, music, and other audio elements to enhance the overall audio-visual experience of the video. It includes tasks such as selecting and editing music tracks, adding sound effects like footsteps or car horns, adjusting levels of dialogue or background noise, and manipulating audio to create a desired mood or atmosphere.

While a visually stunning video can grab attention and create a positive first impression, it’s the sound design and music that can truly elevate a commercial video and create an emotional connection with viewers. Here’s why:

  1. Emotion: Sound and music have the power to evoke emotion in a way that visuals alone cannot. The right soundtrack can create a sense of tension, excitement, or nostalgia, while sound effects can add realism and help to immerse viewers in the video’s world.
  2. Branding: Sound and music can also be used to reinforce a company’s branding and messaging. By using a consistent audio brand across all of their videos, companies can create a stronger association between their brand and their content.
  3. Engagement: A well-designed sound mix can help to hold viewers’ attention and prevent them from tuning out or losing interest in the video. By incorporating a variety of sounds and music into a video, video producers can create a more engaging and immersive experience for the viewer.

Tips for Incorporating Sound Design and Music into Corporate Videos

Now that we understand why sound design and music are so important in corporate videos, let’s explore some tips for incorporating them into your own video production process:

  1. Choose the Right Music: The right music can set the tone for a video and create an emotional connection with viewers. When selecting music for a corporate video, it’s important to consider the brand messaging, the video’s intended audience, and the overall mood that you want to create. There are a variety of royalty-free music libraries available that can provide a wide selection of tracks to choose from.
  2. Consider the Sound Effects: Sound effects can add a sense of realism and immersion to a video. Whether it’s the sound of a product being used, or the background noise of a bustling office, the right sound effects can make a video feel more authentic and engaging.
  3. Use Audio to Tell the Story: Audio can be used to convey important information or help to tell a story. Whether it’s a voiceover or a series of soundbites from interviewees, incorporating audio into a video can help to deliver key messages and create a more compelling narrative.
  4. Don’t Overdo It: While sound design and music are important, it’s also important not to overdo it. Too much music or too many sound effects can overwhelm the viewer and distract from the message that you’re trying to convey. Use sound and music judiciously to create a more impactful final product.

In conclusion, incorporating sound design and music into corporate videos can greatly enhance the viewer’s experience and help to create a more engaging and effective final product. By selecting the right music, using sound effects judiciously, and using audio to tell a story, video production companies can create videos that not only look great, but also sound great.

Here’s a great example of the impact sound and music can have on the success of a corporate video – this promotional animation we created for Expedite.

Whether you’re producing a promotional video or an internal training video, don’t overlook the importance of sound design and music in creating a truly impactful final product.